Permaux is redefining ski fashion by merging performance with elegance, offering a collection that speaks to both function and style. Founded in The Netherlands, our brand is committed to designing high-quality, body-enhancing skiwear that empowers women on the slopes, ensuring they not only perform their best but also feel confident and sophisticated.
Our mission is crafting garments from the finest fabrics, engineered to provide warmth, comfort, and technical excellence, all while maintaining a refined aesthetic. By positioning ourselves at an accessible luxury price point, we make premium skiwear attainable for more women who seek both practicality and elegance in their winter wardrobe.
Whether carving through fresh powder or unwinding in a chalet, Permaux is designed for those who appreciate quality, innovation, and timeless style in their winter adventures. Our journey starts now, but our ambition is to elevate the experience of the mountains with every piece we create.
Permaux is redefining ski fashion by merging performance with elegance, offering a collection that speaks to both function and style. Founded in The Netherlands, our brand is committed to designing high-quality, body-enhancing skiwear that empowers women on the slopes, ensuring they not only perform their best but also feel confident and sophisticated.
Our mission is crafting garments from the finest fabrics, engineered to provide warmth, comfort, and technical excellence, all while maintaining a refined aesthetic. By positioning ourselves at an accessible luxury price point, we make premium skiwear attainable for more women who seek both practicality and elegance in their winter wardrobe.
Whether carving through fresh powder or unwinding in a chalet, Permaux is designed for those who appreciate quality, innovation, and timeless style in their winter adventures. Our journey starts now, but our ambition is to elevate the experience of the mountains with every piece we create.
It all started with a borrowed jacket.
After more than ten years off the slopes, I joined my boyfriend on a ski trip. I didn’t own any ski gear, so I borrowed my mom’s old jacket. I rediscovered the magic of the mountains, but also noticed something: her decades-old jacket was still better quality than most of the “new” pieces on the market.
The following year, I went looking for my own skiwear and that’s when the frustration began…
“In my search for a premium, timeless ski suit, I ran into the same issues every single time. With a size XS bottom and S top, nothing ever felt right. I always had to compromise: too tight here, too loose there. When I finally found a fitting suit, it was more expensive then the entire ski trip.’’
Then came the turning point. In 2022 in Santa Cristina, I wore a cheap suit I’d managed to find. It fit poorly - too short in the body, too cold for most days - but still, I felt incredible. I realised something powerful: the right skiwear can transform how you feel. But why didn’t a brand exist that offered this confidence, fit, and timeless luxury at a more accessible level?
That question became an idea I couldn’t ignore.
Today, Permaux has created the ski suit I once dreamed of: timeless, elegant, and empowering. It enhances multiple silhouettes, offering both comfort and confidence. It’s built to last, season after season, a piece to wear, rewear and even pass down, just as my mom once did.
Maxime Vermolen - Founder
It all started with a borrowed jacket.
After more than ten years off the slopes, I joined my boyfriend on a ski trip. I didn’t own any ski gear, so I borrowed my mom’s old jacket. I rediscovered the magic of the mountains, but also noticed something: her decades-old jacket was still better quality than most of the “new” pieces on the market.
The following year, I went looking for my own skiwear and that’s when the frustration began…
“In my search for a premium, timeless ski suit, I ran into the same issues every single time. With a size XS bottom and S top, nothing ever felt right. I always had to compromise: too tight here, too loose there. When I finally found a fitting suit, it was more expensive then the entire ski trip.’’
Then came the turning point. In 2022 in Santa Cristina, I wore a cheap suit I’d managed to find. It fit poorly - too short in the body, too cold for most days - but still, I felt incredible. I realised something powerful: the right skiwear can transform how you feel. But why didn’t a brand exist that offered this confidence, fit, and timeless luxury at a more accessible level?
That question became an idea I couldn’t ignore.
Today, Permaux has created the ski suit I once dreamed of: timeless, elegant, and empowering. It enhances multiple silhouettes, offering both comfort and confidence. It’s built to last, season after season, a piece to wear, rewear and even pass down, just as my mom once did.
Maxime Vermolen - Founder